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Promoting it for free unlimited access sold twice as many downloads at iTunes, as a main page placement in iTunes. So it didn’t cannibalize at all. What we see is: the more people are streaming music, interested in music, finding out, sharing it, the more it drives all the other revenue streams for that same music product. And you know, it’s kind of the radio effect, you know, when you play, if you hear something on the radio, how come we’ve known for 50 years that if it’s played on the radio, we sell more albums. And we’re starting to see the same thing. I can do a direct correlation with what’s our best, most played songs at Spotify and I can map that exactly with downloads. It’s a one-to-one relationship.

Scott Cohen (VP of The Orchard) explains what Spotify means to rights holders.